I’m back with a 3INA (pronounced “mina”) haul! This brand is new to Aus and has been popping up in their own stores all over the place. I took a stroll around their perfectly colour-coordinated store the other day and picked up a few things that I thought you guys would be interested in!
Firstly, I want to talk about the brand and the stores themselves. 3INA is all about “freedom of expression” and stocks amazingly bright coloured mascara, polish and lipstick. All their products are under AUD$30 and are cruelty free. Most are vegan, with only the lipsticks containing beeswax.
3INA aren’t available in any other store other than their own stand-alone stores. These stores are completely white and all the products are broken up into categories – eyeshadows, blush, foundation etc, and then broken up once again according to colour. It is so, so satisfying to walk in and see everything so organised. It also makes it easier to shop. If one lipstick colour doesn’t work for you, it’s easier to find a shade lighter or darker. The atmosphere in there is great to shop in as well. I went in with friends who are very un-makeup-y and even they mentioned how much they enjoyed the space. There is no loud, pumping music like in Sephora or butt loads of people like in Mecca. Also, the prices are so reasonable!